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December 29, 2019

Our Year in Review

Sophie Hunter-James
Director – SFS Trace

Our first full year working to revolutionise the Seafood industry has been an incredible one.

It’s taken sitting down and pausing for a moment to write this blog to actually realise how far we’ve come in this year alone; what these exciting milestones mean for us going into the New Year and how fortunate we are with our team and Seafood Souq advocates.

From the beginning of the year our Seafood Souq family grew with three additional team members bringing new skills to the group and most importantly sharing the same passion as the co-founders to transform the way the Seafood market operates locally and globally.

We celebrated our first shipment of LIVE Maine Lobster shipped direct from the USA which arrived with 0% mortality (this was a proud moment for our QA team who worked relentlessly on ensuring the cold chain was at the highest standard from Sea to B). We happily tasted this delicious Lobster for our Company BBQ where we celebrated with board members, Investors, Shareholders and the Seafood Souq team. (We can’t wait for the next one for our AGM in February!)

Mid way through 2019 the team had the opportunity to speak face to face to Seafood producers from all over the world in Brussels World Seafood Expo, an invaluable experience speaking to those who take so much pride in the way the produce their Seafood, this helped us build up our Seller side features of the platform and took us quickly through to our official launch during the summer!

Following this, the rest of the year flew by with our partnership announcement with Emirates SkyCargo bringing our mission of supplying Dubai with direct from source Seafood to a reality, a collaboration with Emirates fish farm (more info here), a dip into the B2C world providing consumers with the freshest Salmon in Dubai, a partnership with Sharjah Asset Management’s Sahab Smart Solutions to digitize Souq Al Jubail fish market and the launch of SFS Trace — which you can learn all about in our next blog post.

It’s been an incredibly busy year and we have achieved so much already thanks to our amazing team members, Suppliers & Buyers that we have built relationships with, partnerships, shareholders and Seafood Souq advocates.

2020 holds an exciting venture building the first digital fish market in the UAE with Souq Al Jubail & Sahab, the growth of our Seafood Souq platform and the exciting launch of our SFS trace bringing 100% traceability to Seafood in Dubai for the very first time.

Here’s to another great year for Seafood Souq!

Sophie Hunter-James
Director – SFS Trace

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