Verified Traceability. Smarter Sourcing.

Independent traceability checks you can trust. We verify your seafood supply chains from bait to plate, auditing documentation, validating sourcing, and measuring impact so you can meet sustainability goals with confidence.

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Audit your supply chain. Strengthen your sourcing.

SFS Audit gives you independent, data-backed insights into your seafood traceability and procurement. From verifying documentation to identifying sourcing risks, we help you take control of your traceability journey, strengthen supplier accountability, and drive measurable sustainability impact.

See beyond the paperwork

We cross-check supplier claims against submitted documentation and real-world data—flagging unverified origins, mislabelling, and non-compliance before they reach your menu.

Track performance over time

Benchmark your suppliers with traceability scorecards. Identify risk trends, monitor improvement, and make informed purchasing decisions backed by audit data.

Turn traceability into impact

Use verified data to support sustainability commitments, meet corporate ESG targets, and demonstrate responsible sourcing to stakeholders and guests.

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Used by the world's leading companies

Impact Dashboard

End-to-end visibility you can act on

Our audit system was built to function as an independent verifier between buyers and their suppliers—designed to trace, verify, and score every seafood product sourced across your operations, delivery by delivery.

By collecting documentation aligned with GDST standards, the audit flags gaps, validates certifications, and tracks sustainability indicators such as conservation status, catch method, and country of origin.

All data is fed into the Impact Dashboard, where procurement and sustainability teams can:

  • View traceability scores and non-compliance flags per product or supplier
  • Monitor certification assurance and document completeness
  • Understand the environmental and sourcing impact of each decision

With this system in place, teams are empowered to make better-informed, more responsible sourcing choices, backed by verified data.

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Scan & Trace

Consumer-facing traceability, built in

Our interactive Trace Pages are designed to tell the full story of each seafood product—linking traceability reports with product-specific data in a format optimised for guest experience and brand transparency.

These digital pages can be accessed via QR codes on menus, labels, or packaging, and are fully integrated with audit-backed data—providing end-to-end visibility from source to plate.

Ideal for retail or hospitality, this tool enables:

  • Seamless communication of sourcing practices to customers
  • Enhanced brand trust through transparent labelling
  • Integration with existing packaging and display materials

Built for operational ease and consumer confidence.

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How it works

Traceability Insights You Can Act On

Document & Certification Validation

We cross-check all sourcing documentation—including catch certificates, origin claims, and sustainability certifications—to authenticate sourcing data and catch any irregularities in real time

Traceability Scoring

Each product is assigned a traceability score based on documentation, certification, and risk criteria. This enables benchmarking across outlets and suppliers—and helps set measurable sourcing goals with a clear improvement roadmap.

Risk Management & Live Alerts

When issues are flagged—such as endangered species, unverifiable origins, or mislabelling—your dashboard updates in real time with actionable insights, so teams can respond quickly and mitigate risk.

Delivery-Level Auditing

Audits are performed at the delivery level, not just the supplier level—ensuring traceability accuracy and full accountability for every shipment.

Supplier Collaboration Dashboard

Suppliers are onboarded into a dedicated interface where they upload, manage, and share documentation—ensuring smooth collaboration, clear communication, and real-time traceability data collection.

Speak to our team
How it works

Traceability Insights You Can Act On

Document & Certification Validation

We cross-check all sourcing documentation—including catch certificates, origin claims, and sustainability certifications—to authenticate sourcing data and catch any irregularities in real time

Traceability Scoring

Each product is assigned a traceability score based on documentation, certification, and risk criteria. This enables benchmarking across outlets and suppliers—and helps set measurable sourcing goals with a clear improvement roadmap.

Risk Management & Live Alerts

When issues are flagged—such as endangered species, unverifiable origins, or mislabelling—your dashboard updates in real time with actionable insights, so teams can respond quickly and mitigate risk.

Delivery-Level Auditing

Audits are performed at the delivery level, not just the supplier level—ensuring traceability accuracy and full accountability for every shipment.

Supplier Collaboration Dashboard

Suppliers are onboarded into a dedicated interface where they upload, manage, and share documentation—ensuring smooth collaboration, clear communication, and real-time traceability data collection.

How it works

Our SFS Trace Technology Suite streamlines collaboration between hotels and suppliers by managing all data and documentation in a unified platform. Custom dashboards give both parties real-time insights and audit results, enhancing transparency across the entire supply chain.

Key Benefits

Traceability That Drives Action

SFS Audit gives you a centralised, verified view of your entire seafood supply chain. By standardising documentation at the delivery level, it transforms fragmented data into clear, actionable insights. Whether you're assessing procurement practices, refining tender cycles, or ensuring compliance with conservation standards—it helps you make smarter, faster decisions with confidence.

Procurement Confidence

Back your sourcing decisions with verified traceability data. Validate pricing, ensure product integrity, and address discrepancies with clarity—supporting stronger supplier relationships and informed procurement actions.

Operational Control

Increase transparency across your supply chain while reducing manual oversight. Get a clear, structured view of what’s delivered, what’s documented, and what’s missing—using a centralised system built for efficiency.

Sustainability & Compliance

Traceability is the foundation of credible sustainability reporting. SFS Audit helps align your sourcing with internal goals and external frameworks—ensuring your data is accurate, report-ready, and actionable.

Traceability That Drives Action

SFS Audit gives you a centralised, verified view of your entire seafood supply chain. By standardising documentation at the delivery level, it transforms fragmented data into clear, actionable insights. Whether you're assessing procurement practices, refining tender cycles, or ensuring compliance with conservation standards—it helps you make smarter, faster decisions with confidence.

Procurement Confidence

Back your sourcing decisions with verified traceability data. Validate pricing, ensure product integrity, and address discrepancies with clarity—supporting stronger supplier relationships and informed procurement actions.

Operational Control

Increase transparency across your supply chain while reducing manual oversight. Get a clear, structured view of what’s delivered, what’s documented, and what’s missing—using a centralised system built for efficiency.

Sustainability & Compliance

Traceability is the foundation of credible sustainability reporting. SFS Audit helps align your sourcing with internal goals and external frameworks—ensuring your data is accurate, report-ready, and actionable.

"Working with Seafood Souq to support our seafood partners to identify traceability of the seafood they supply to Atlantis Dubai has been the first step in our sustainable seafood journey, which now enables us to make more responsible choices to do business in ways that are good for both people and the planet."

Kelly Timmins
Executive Director, Sustainability and Marine Animal

"Working with Seafood Souq to support our seafood partners to identify traceability of the seafood they supply to Atlantis Dubai has been the first step in our sustainable seafood journey, which now enables us to make more responsible choices to do business in ways that are good for both people and the planet."

Kelly Timmins
Executive Director, Sustainability and Marine Animal

FAQs

What is SFS Audit?

SFS Audit is a third-party verification system that reviews sourcing documentation for seafood products—helping businesses strengthen traceability, improve transparency, and reduce risk.

Who is SFS Audit for?

SFS Audit supports both buyers and suppliers—creating a shared source of truth around sourcing claims, certifications, and product origin.

Is the data confidential?

Yes. All documentation is handled securely and shared only with relevant parties under mutual confidentiality agreements.

What are the benefits of using SFS Audit?

SFS Audit helps businesses improve sourcing decisions, demonstrate compliance, and align with internal or external sustainability goals.

Let’s Connect

Reach out to discuss your traceability or compliance needs