In partnership with Sharjah Asset Management, Seafood Souq has launched the UAE’s first comprehensive digital traceability system for the fisheries sector, debuting at Souq Al Jubail. This innovative platform assigns unique QR codes to each vessel, enabling real-time verification of licenses, catch type, species, and origin from ocean to plate. The system streamlines market operations, reduces costs, and enhances regulatory oversight, while boosting consumer confidence in locally-sourced seafood. Aligning with Sharjah’s vision of innovation, sustainability, and food security, the platform has already verified over 140,500 kilograms of seafood from 139 vessels and 53 species. By improving transparency, efficiency, and fairness in the seafood industry, Seafood Souq is setting a benchmark for responsible fisheries management, with plans to expand nationally across all seven emirates.