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Souq Al Jubail
How Souq Al Jubail is leading the UAE’s fishery digitisation with SFS Trace
Landing validation system launched
Real-time seafood traceability from dock to market
Supporting sustainable fishing practices
Protecting marine health and fisher livelihoods
The Challenge
Souq Al Jubail, Sharjah’s vibrant fresh seafood market, plays a central role in connecting fishermen to consumers through daily auctions. But traditional, paper-based systems left critical gaps in traceability, sustainability, and market trust:
- Lack of catch verification
Without digital validation, it was difficult to prove the legality and sustainability of landings. - Limited data visibility
No reliable way to track volumes, species, or supply chain gaps across landing sites. - Compliance and export risks
As global regulations tightened, Souq Al Jubail risked falling behind without digital traceability systems in place.
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Our Solution
Seafood Souq partnered with Sharjah Asset Management to design and deploy a first-of-its-kind seafood landing validation and traceability system at Souq Al Jubail.
- Landing Validation System
Fishermen verify catches digitally at the point of landing, producing real-time records that trace seafood from ocean to auction. - Management Dashboard
Market operators access live data on species, quantities, and suppliers—enabling smarter resource management and compliance reporting. - Digital Traceability Certificates
Seafood landed at Souq Al Jubail now carries verified traceability, enhancing trust with consumers, regulators, and hospitality buyers.
Solutions were built in both English and Arabic and co-developed with market managers and stakeholders to ensure seamless adoption.
The Results
- Real-time validation of seafood landings, eliminating manual errors
- Digitisation of catch data across Souq Al Jubail
- Increased transparency and accountability across the UAE seafood supply chain
- Stronger foundations for export compliance and sustainable fishery management
By digitising daily landings at the heart of Sharjah’s seafood economy, Souq Al Jubail is protecting fisher livelihoods, restoring marine health, and setting a new standard for sustainable seafood trade in the UAE.
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